In a world rife with mass production, finding a product, service or experience that feels perfectly aligned with you can feel like winning the jackpot. However, less by coincidence and more by design, you may be feeling that way because the product, service or experience you have just discovered has been designed for, and marketed to a customer persona. In other words, you.
We live in an increasingly brand-conscious global community. Ask any Millennial, born between 1981 and 1996, who today, according to Forbes, comprise the largest sector of the world's population. Socially conscious, technology-driven, well-educated and financially savvy, they are keenly committed to supporting responsible environmental, social and governance policies. Millennials are prioritising these values by investing in brands they admire while choosing to work for and interact with like-minded organisations that are demonstrating the same sustainable practices.
A business capability is the ability of an organisation to lead its people, processes and infrastructure in a way that adds value to its clients and shareholders, by delivering on the strategy, supported by the skills, knowledge and attributes the business needs to succeed. Capabilities are multi-faceted, contributing to business development and to making businesses more agile, efficient, effective and competitive. Capabilities empower businesses to rapidly adjust to market changes while remaining ahead of the competition.
When capabilities are combined with the Thomas Personal Profile Analysis (PPA), a science-based assessment backed by AI that provides behavioural insights to individuals and teams, organisations are super-empowered to build confident, well-integrated working relationships, with diverse, robust and highly optimised teams within a vibrant culture.
Do you know that South Africa currently has a population of more than 62 million? And we are set to grow to 67 million within 5 years. Think of how many potential customers there are. All with their own needs, wants and purchasing motivations. Mind-boggling.
